OUR BRAND PROMISE
We help you take a long holiday
while your business grows dramatically.
an interactive branding company
with a focus on enabling businesses
We are Brand Doctors with the vitamins and tonics for enhanced business growth by delivering solutions in Branding. Cutting-edge Design. Digital, Mobile and PR 2.0. All seamless and tightly integrated.
We help organizations in crafting a profitable brand strategy aligned to their business KPIs, develop culture building and sensitize customer touch points. We translate brand strategy into stunning brand design and innovation through design collaboration to communicate brand essence and to manage and enhance brand value.
How did we help
an apparel company grow
from Rs.50,000 to over Rs.350 crore
using the power of
How did we help
an organic habitat project
using a powerful
We design brands with digital at its core. We amplify it thru Digital PR, social listening, mobile dynamics and experiential marketing communications. We help clients with their customer acquisition and relationship nurturing efforts through an intelligent one-on-one branding™
and telescopic brand conversations to make brands distinctive.
We use permission based strategies to initiate meaningful dialogue to nourish and nurture customer engagement through interactive brand publishing.
We help brand and sensitize
multiple customer touchpoints
We help our clients aggregate their brand awareness, customer engagement and experiential initiatives by delivering integrated deep insights garnered from their prospects, connect with their brand touch-points and social graph, thus creating meaningful synergy.
How did we create
the most premium milk brand
in the whole world?
How did we help a hospital
to reposition itself
by making the world smile?
How did we help
a visually impaired youngster create
a stunning social enterprise?
How did we help
a medical diagnostic company
create a sustainable
Our BrandName Lab
creates more than 50 stunning
new brand names
with a fiber-filled BrandStory™
Our core strengths Business Graph
Media Optimization thru Advanced Analytics
Digital Media Planning & Buying
CRM & Marketing Automation
Mapping the Word of Mouth Score
Religiate - Pronounced:
Rel-izh -iate a French neologism meaning
"enhancing customer experience"
to reinforce trust.
We have our presence in
India and the USA.
We use the S-Map Process
to deliver brand success
Brands today need to be distinctive. To enable that, we cohesively fuse core business strategy with a distinct, organic brand strategy. We decipher the competition's Achilles heel points, amplify our key strengths and decode our core brand promise. We help translate the cohesive business plan into strategic initiatives that act as a compass guiding important key decisions. We define core KPIs and set timelines and resources to achieve it.
We audit internal systems and processes and understand marketing and digital readiness. We scan internal knowledge repositories and the customer touchpoints. We assess the culture and the core values that resonate effectively with the tribes of consumers. Through a series of internal audits, we understand the service levels in synch with the brand essence. We create a TNA – Training Need Analysis from the brand perspective.
Once the Brand strategy is in place and we understand the culture and core values we craft the BrandStory – an emotion laden tale that creates the differentiation and the deep-rooted recall. We also look at episodic reinforcement of key messages across multiple customer touchpoints: Marketing Communications Collateral, Identity Systems, Spatial Branding, Audible, Sales Packaging, Digital and social assets and corporate presentations.
We are not a digital marketing company but instead we understand that we need to market in a digital world. BrandBuzz is our pro-digital ecosystem that fits into the overall brand initiative thru the S-Map and thus is not a silo. We tell the Brand Story to stakeholders in a digital world. We define KPIs. We manage the owned, earned and shared media thru well-synchronized digital branding efforts. We help customers thru the Digital Radar.
This is the Customer Acquisition and nurture module. There are hundreds of tactics to reach prospective customers and stakeholders and tell the BrandStory. BrandConnect decides on the right media vehicles. We enable you with an X-Ray vision. We deliver highly efficient ad to sales ratios by integrating data and brand communication. We have a scientific media planning and brand activation suite to help stretch the budgets the farthest and deliver success.
We would be able to demonstrate a lot of qualitative indices of our effectiveness: Brand Equity, Differentiation, Customer Loyalty. But we will talk of 2 metrics that your CFO would love: Top line Growth and Brand Spend Optimization. How can branding help you deliver exponential growth beating industry average? As part of the branding journey we optimise the allocation thru wise, calculated spending. Thus giving you better Return on Investment.
Our BrandBuzz Marketing
in a Digital World Model
enables Digital Planning
and Enhanced Analytics
your blank business
spaces and environs
into well designed
interactive brand dialogues
thru Spatial Branding
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