We have a solution to each of your marketing needs
Can Deliver The Results
Inbound marketing has a data-driven approach at its core. It is data analytics that guide marketing decisions through measurable results. We shall utilize data and analytics to probe into your buyers’ personas and needs. Based on that crucial insight regarding their needs, we’ll make incremental improvement.
You will be able to measure, based on data again, how a particular change has been able to add more customers to your business.
Download Our Brochure
Do you need Traffic, Leads, Closures,
Price Premium, Brand Engagement?
We help you address the most important business goal!
The most important goal is to have buyers for your product. And to that end, you do not want
just about anyone to be visiting your site.You want visitors who are potential customers.
We help you attract the right people to your site, get visitors’ interest piqued so that they become leads,
and help you engage with them to convert them into becoming your customers.
It doesn’t end there. We enable you to stay engaged with your customers, improving their delight with your product.
This in turn makes them your brand loyalists, only too happy to talk about your brand to other relevant audiences.
Download Our Brochure
Inbound methodology from Lead Generation
to customer Advocacy
Inbound Marketing is the most effective and efficient way to guide a stranger to first become your customer and then,
a promoter of your business.We are partners with HubSpot and we have great faith in inbound marketing.
To cut a long story short, the whole strategy focusses on enabling strangers to find what they are searching for on your website.
Once that is done, you get going on converting a site visitor to a lead, then to a customer and finally
someone who talks about your brand, as a promoter.
It’s simple, it’s easy.
There are 4 steps comprising
You want those visitors to your site, who hold the biggest possibility of becoming your leads and then your customers. What is it that will get these potential customers to your site? Simple. You give them the right content at the opportune time, that is, right when they are looking for it. Here’s how you can do it.
To get the right visitors to your site, there’s no better bet than blogging. You need to have information and education packed in your blog, in a manner that speaks to your prospective customers and answers their questions.
The buying process of a customer usually starts with online search, where they are trying to find something. You need to ensure that your name pops up when they are searching. Have a clear content strategy and implement it effectively with the right tools to increase your presence.
Effective inbound marketing strategies hinge on one prime thing - exceptional content – and how does social media help to that end? It enables you to give a human face to your brand, and talk to your prospective buyers by sharing valuable information. Build a prominent presence on platforms which your ideal buyers frequent and have a dialogue with them in the same space.
Now that you have the right visitors on your site, thanks to your content, you need to convert these visitors into leads. Interact with them, using tools which they are most comfortable with, with messages, forms, or meetings. Once you’ve established contact, you can answer specific questions and provide relevant content that is of interest and value to each of your visitors.
Your visitors can fill out a form and submit their information. Make sure your form is simple enough to make conversion as easy and quick as possible.
Be it a phone call or a virtual meeting, you will be speaking to people. Keep it easy for your prospects to book meetings without too many changes in the where and when of it. Meet up, engage, and put a new customer in your kitty.
Conversations on chat should be an inbuilt part of your sales mechanism. Chat with site visitors, make the right connect with the right people at the right time, and close more deals with the live chat tool.
Have a CRM, a centralized data base for the leads that you’ve been converting. It gives you the big picture when you have all your data in one place, and enables you to revisit every interaction you’ve had with your contacts. This will help you optimize your future interactions with your ideal customers more effectively.
You’re halfway done. You’ve attracted customers and converted them into leads. But now starts the real work of transforming these leads into customers. This stage needs sales tools so that you can close the right leads at the right time.
You need to know how well-oiled your sales and marketing machineries are as they toil together. HubSpot's CRM will let you know which marketing efforts are bringing in the best leads or how effective is the sales team in closing those best leads into customers?
You have to nurture leads based on their individual interests and lifecycle stage. You will get an insight on how those interests have shifted through the pages they’ve visited, content and whitepapers. Good nurturing will help you customize messaging to stay relevant and will help in getting new customers onboard faster.
Despite your visitor having clicked on call-to-action, filling out a landing page, and downloading your whitepaper, he still isn’t quite ready to become a customer. You need to build trust with such a customer to get him purchase-ready. And this can be done through a series of emails focused on relevant content.
Predictive Lead Scoring
Sales must prioritize by following up on the most qualified leads. As more and more leads come in with the growth of the business, following up on each and every lead may not be so sensible. You can superbly handle growth at your company with lead scoring.
You have your customer onboard. And now they have an expectation of you – to be treated even better than what they had been so far. Inbound marketing means that you have to provide an incredible experience to your buyers. At this stage, it is even more crucial than ever before to engage with, delight, and make your customers successful. This will naturally lead to their buying more, staying with you longer, referring their friends, and also telling just about everyone how great you are.
Your customers can take your reputation sky-high or beat it to the ground, and it all depends on how well you’ve understood them and whether you have delivered on your promise of helping them to succeed. The tools and playbook that we have with Customer Hub, will make you know, connect with, and help your customers succeed.
You don’t need to continue with your sales pitch now that you already have your customer in. Have smart content, which means you don't show content meant for first-time buyers to your loyal customers. Have smart calls-to-action, so that each visitor gets offers that adapt to the changes in buyer’s persona and lifecycle stage.
You can manage, collaborate, and respond to customer messages, from any channel, inside HubSpot. Start having more meaningful and insightful customer dialogue as you keep your eye on potential deals, questions, comments, and requests.
Got 30 Minutes?
Get a Free Inbound Marketing Audit
Websites become redundant much sooner than you can imagine. Sign up for a free audit and we shall
let you know the lacunae which are preventing your website from performing to its optimum.
We offer an audit of your website’s search engine optimization (SEO), social media, and other analytics
and key performance indicators (KPI) to gather a baseline.
We shall probe into who your ideal customers are and create personas in a bid to ascertain how all future
content efforts can address their wants. This forms the baseline of the 4-step inbound methodology - Attract,
Convert, Close, Delight – to help you get more buyers an retain them as your evangelists.